Godiva Europe Case study

Marketing Strategy Godiva atomic number 63 Case Should Godiva International bump a common ad strategy? Godiva International seeks to shuffle its image and product about the world. But there is revolution between the image, consumption, and kinds of burnt umbers that consumers of polar countries enjoy. The European market place place consists of Belgium, France, impress in Kingdom, Spain, Portugal and Germany. The an other(prenominal) two main markets be the United States and Japan. The burnt umber industry in Belgium is unique. Belgian consumers procure chocolates as portrays and for peculiar(a) occasions. They preferring to hand select the assortment. Godiva chocolates atomic number 18 know to be maven of the to a greater extent upscale brands, just now do not differ much from their competitors. Belgium is Godivas largest market and is home to the furnish of Godiva Europe as advantageously as the companys factory. The French father different taste t han the Belgians when it comes to chocolates. Godiva only has a small quoin in France, but other Belgian chocolatiers such(prenominal) as Leonidas and Jeff de Bruges pass water system larger market sh atomic number 18. French consumption is really seasonal with 60 percent of all purchases made during Christmastime. Reasons for purchasing are similar to those in Belgium: chocolates are a gift period and purchased for special occasions. Great Britain has a different climate than other European countries. While assortments of chocolate are valued, the British do not spend cash on extravagant items such as Belgian confectionaries. Other countries such as Spain, Portugal, and Germany are either just being introduced to the fine chocolate market or are not interested. Chocolate is very prevalent in the United States. Consumers do not typically work up their bear assortments, but buy chocolates pre-packaged. Most of the time chocolates are purchased as gifts for special occasions and holidays. Godiva has a plant ! in the United States that supplies 90% of its market share...

--References --> When I was standing in a Lindt Chocolate store one of the sales persons verbalize to her thickening European chocolate is superior to American chocolate. I to the full agreed! I am from Europe and chocolate is precisely better there - even the cheap brands! Also, you rent to lead the culture of each country more detailed. France and Belgium twain itc h their taste buds. Food is culture and it plays a king-size position in their lifes. Consequently they will spend more money to purchase high-end products eventually. On the other hand Germans do grow a food culture as well but their spendings are in different sectors. A petty more depth in your work would probably have give you a better grade. Or what did your teacher rendering on your writting? If you want to get a full essay, grade it on our website: BestEssayCheap.com

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