Social Media Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Social Media Marketing - Assignment Example The major advantage associated with Social media marketing is that it presents the potential for reaching the customers that other traditional methods of advertising cannot be able to reach. Social media marketing applies technological tools such as the internet, social media platforms and mobile phones to pass and circulate messages regarding a company, brands or products. In this respect, there is no limitation as to the number of people who can be reached by the message, as opposed to the traditional advertisement, where the print or mass media may be limited in accessibility to a certain category of the audience. The other advantage of Social media marketing is that it offers a far easier strategy of building brand loyalty, through allowing the engagement of the customers through every stage of the brand products, such that the final product is tailor-made for customer satisfaction, thus making the customer loyal to the brand. Social media marketing is also advantageous in that i t offers the brand owners and company’s opportunities to improve their products, by learning the customer needs from the feedbacks generated through social media. Nevertheless, the disadvantage associated with Social media marketing is that the effectiveness of social media marketing highly depends on the marketer’s talent and time commitment to developing the advertisement message, as opposed to traditional media which can reach the target audience even without overburdening the marketer with time and talent commitments.

Research report on the casual dining Sector in KSA ( Saudi Arabia) Paper

Report on the casual dining Sector in KSA ( Saudi Arabia) - Research Paper Example The considerable market size as per the targeted population includes Riyadh and Jeddah as the main hub of the business. Other locations contributing in the overall market size of casual dining of KSA takes toll of Eastern province (Oxford Business Group, 2010). Other cities have also attracted the investors as the culture of dining out at causal stores has become a speculated fact. The number of franchise of one chain has about 50 stores currently as an average. The total of brand franchises has marked the rate of about more than 15000 stores. This will is expected to increase by 6% in the coming year (Soufi, 2012). Exposure to international way of living and increasing number of shopping malls based upon western standards. It should be noted that western civilization is considered to be involved in making use of their income for disposable purpose i.e. dining out as a form entertainment (Soufi, 2012). Dining out has become a trend of getting together with social groups. This has allowed people to come closer and becoming socially active as dining allow them to take time out of their routine and get engaged (Zawya.com, 2012). The market competition has relatively become zealous because the international chains have marked a strong grip of the market. The fact remains that the international chains are expected to get slowed in the competition because of the similarity in taste and store outlook. However, it has been noted that the Saudi chains have applied for license of their business in the sector. The planning of these stores is underway making it competitive for the international chains (Soufi, 2012). The threat that the present chains might have with the Saudi chain is the tradition and the typical predictable taste that the targeted market demand. Most of the chains have changed their menus and appointed ingredients in the meals which give it a Middle Eastern food touch. The